FEATURED ARTICLES

Selling Your Business: Techniques For A Successful Sale
Part 1: Understanding the Process and Mastering NegotiationsEven the most well informed business owners run into challenges w ...

Selling Your Business: Techniques for a Successful Sale
Part 2: Managing Expectations and Gaining Momentum When selling a company, it is important to build momentum without losing f ...

The Un-Comfort Zone with Robert Wilson (10)
Bleed It OutHalf a century ago marketing consultant, James Vicary, pulled a hoax on the American people as a way to promote h ...

Virtual Marketing Benefits for the CEO
By Bob DonnellyAlmost every company has a web site these days.But, are you using the internet to market more effectively?The ...

The Un-Comfort Zone with Robert Wilson (9)
Keeping The Ball RollingBy Robert Evans Wilson, Jr.I know an advertising agency owner who never fully takes a vacation. He ta ...

Saturn - A Lesson for CEOs
By Robert DonnellyWhen GM introduced Saturn with great fanfare back in 1990 I wondered to myself will this new GM brand ever ...

It's all about Marketing
By Robert Donnelly Positioning won over prattle in the current election. Obama isnt a household word, but change is. The ent ...

Building an Internet Octopus
By Cliff Ennico Last weeks column on The Changing World of eBay got me thinking a lot about building an e-commerce presence f ...

Without marketing, there is no business
FREE lo-cost tips to keep you going during this economyImagine getting in your car and expecting to get to your destination ...

Print Ads Made Easy
By Randye Spina Often my clients ask me to review existing or prior print ads they have used but that did not produce the de ...

Improve Your Team's Brand Advocacy:
apply storytelling skills to promote your brand for networking By Ken GrimsleyTell your story. Advocate your mission. Sell yo ...

Recession Busters
Marketing tips to boost morale and profitseven in a down economyBy Jane ApplegateBy now, you know the sky is falling and the ...

On the Air
Want a new avenue to sell your products? Consider QVC.By Cassie KreitnerEntrepreneurs seeking new and innovative ways to dist ...

6 (simple) Steps to Beat the Competition
You have what it takes to outthink, outwit and outsmart your bigger competitors. Here are 6 easy ways to get started now.By D ...

8 Marketing Tactics to Boost Your Bottom Line
Use these strategies to find new customersand to keep them coming back. By Beth GoldsteinWhether youve already launched a bus ...

Get Noticed
Learn the Secrets of Successfully Marketing to the Worlds Biggest CustomerBy Mark AmtowerIf youre reading this, Im assuming t ...

Marketing Strategies for a Slow Economy How to Make it Work
Fears of recession, a sinking real estate market, and a weak American dollar are all contributing to a slow economy. In turn, ...

Get the Most Out of Your Small Business Marketing Budget
Small businesses owners have the challenging task of creating a budget that encompasses all the costs they will incur operati ...

Marketing by E-mail: Saving Small Businesses Money
Communication with customers is one of the most important aspects of any business. Introducing new products or services, anno ...

Hey, You. Over There!
Made You Look. Now Go Ahead and Get Prospects Looking at You With These Tips For Designing the Perfect Print Ad. By Isabella ...

Find the Perfect Fit
Education is the key to effective referral marketing.By John JantschOne of the few complaints I hear from small business owne ...

Lights, Camera, Action!
Do You Dream of Promoting Your Business on Oprah or the Today Show, but Dont Know Where to Start? Heres the Inside Scoop on H ...

Marketing is like a Day at the Races
ByBeth GoldsteinEarly on in my courtship I often found myself at the horse trackmy fianc was a passionate racing aficionado. ...

ARCHIVED ARTICLES

Problem Solved
Market your product to moms by showing them how it makes their busy lives easier.By Karen E. SpaederJoni Hilton came up with ...

Perfect Pitch
Heres How You Can Make Your Elevator Speech Worth Listening To. By Gwen MoranQuick: If you suddenly found yourself face to fa ...

Seniority Rules
Want to tap into the hot senior market? First, you have to learn the nuances of each generation.By April Y. PenningtonWhen de ...

Spread the Word
Hiring a publicist can help you achieve your PR objectives.By Laura Koss-Feder Michael Lacey knew he needed PR assistance to ...

Behind the Magic
How do stellar sellers work their magic? From the first cold call to closing the deal, discover the top sales secrets of some ...

Best in Show
Check Out Our Tricks of the Trade Show. By Marlene Bauer PissottBefore there was radio, TV, or even the internet, there were ...

From E-mail to E-sale
Make e-mail marketing work for you.By Gwen MoranE-mail marketing has been around since before Youve got mail became a househo ...

Happy Returns
Invest in internet marketing to reach click-happy consumers.By Kirsten OsolindSpring, a season defined by growth and renewal, ...

New Sales
New to marketing your business on the internet? Follow these tips and your efforts wont be lost in cyberspace. The internet h ...

Warm Up to Cold Calls
Everyone hates making cold calls-until they learn how to do it successfully. Follow these 7 steps to overcome your fear, and ...

Bricks and Clicks
Boost both retail and e-tail sales by posting your products on eBay.By Gwen MoranBuyers of pricey Los Angeles Dodgers collect ...